Apple WWDC 2021 Keynote iOS 14, MacOS Big Sur, iPadOS Features

With iOS 14, we’re bringing cycling to New York City, LA, the San Francisco Bay Area, along with a number of cities in China like Shanghai and Beijing. And we’ll be adding many more cities in the coming months. For environmentally-conscious drivers, we’re also introducing EV routing. If you have an electric car, Maps is going to help eliminate range anxiety. With iOS 14, Maps will track your current charge and factor in things like elevation and weather to automatically add charging stops along your route. And Maps will know which type of charger works for your car, making sure to only route you to compatible stations. We’re working with a number of manufacturers to support EV routing in their vehicles, including BMW and Ford, and we’ll be adding many more in the near future.
Cities around the world are also working to improve air quality and reduce traffic, so we’re adding congestion and green zones to Maps to easily see where they area long with alternate routing options. In addition, drivers in China can securely store their license plate numbers on their iPhone, and Maps will let them know which days they can enter congested city centers based on that number. And those are just some of the great new features coming to Apple Maps in iOS 14, making Maps the best product to help users explore and navigate their world. Thanks, Meg. And now, on to CarP lay, which has transformed the driving experience for iPhone owners by being the smarter, safer way to use the apps you love in your car. CarP lay is everywhere, and it’s incredibly popular. Here in the US, it’s available on basically every new car. And worldwide, it’s available on over 80% of new cars sold and has quickly become the default in-car experience for so many people.

People love CarP lay, and we get some really passionate reactions. Joanna Stern says it makes her life “infinitely better.” We have some great updates for iOS 14. First up, we have new wallpaper options perfect for the car. And we’re adding support for new categories of CarP lay apps: parking, EV charging, and quick food ordering. In addition to this, we’re really excited for the next step in how we’re transforming your relationship with your car by rethinking car keys. They’ve been around for over a hundred years, but they’ve become big, bulky, and ripe for re-imagining. To tell you more about what we have planned, let’s go to the garage with Emily Schubert. Thanks, Craig.
I’m excited to introduce a digital version of car keys. Now you can leave your keys at home and unlock and start your car with your iPhone. And the very first car to support this will be the new 2021 BMW 5 Series.

Let me show you how it works. It’s super simple. -It uses NFC, and you just tap to unlock.-[beeps] And I place my phone on the charging pad and then push to start. [chimes] But this goes beyond just one less thing you have to keep in your pocket. Digital keys have security benefits. They live in the Secure Element of your iPhone, and if it goes missing, you can turn off your keys remotely via the cloud. They’re even easier to share than a physical key.
Copies don’t involve trips to the dealership. And you can share from wherever you are with the message. Let’s give Craig a key, so he can drive home after we’re done here. With each key you share, you can set options, like a restricted driving profile, perfect for teen drivers. Which is tempting, but we’ll give Craig full access. [phone chimes] -[phone chimes]-Full access? Thanks, Emily. The new BMW will be available to customers next month. In addition to adding this feature to iOS 14, we’re also enabling it in iOS 13,

so customers can use their car key seven sooner. Of course, we want this to work in any car, so we’ve been working on standards with industry groups. And this is just the beginning. We’re working on technology that will leverage our U1 chip, which uses Ultra-Wideband technology for precise spatial awareness. So you’ll be able to leave your iPhone in your bag or pocket and still securely unlock and start your car. We expect to see support for this standard starting in new cars next year. Now, let’s turn to the App Store. Twelve years ago, we revolutionized the industry with the launch of the App Store. Today we have so many amazing apps that offer a rich set of experiences, we can truly say that for everything we want to do, “There’s an app for that.” So now it’s time for us to extend the success of the App Store and make apps available and accessible in whole new ways. What if you could have the right app you needed at just the right moment? Let’s look at what it would be like if you did.
An App Clip is a small part of an app. It’s light and fast and easy to discover, so you can quickly get what you need right when you need it. Everything about App Clipsis designed for speed. They start with this card which quickly pops up. And with just a tap, you can launch the App Clip. You don’t need to enter credit card numbers because App Clipscan uses Apple Pay for payments. And you don’t have to manually log into an account because it can take advantage of Sign in with Apple. App Clips won’t clutter your Home Screen and will only stay along as long as you need them. But you can easily launch recently used App Clips from the new App Library. It’s always easy to download the full app, and this makes App Clips an easy way to discover more of what the App Store has to offer. And discovery is key.
App Clips are all about getting to a part of an app at the moment you need it, so it was critical that we made them really easy to find. App Clips can be easily discovered and launched from the web. You can launch App Clips from Messages when friends share them with you. When you want to order takeout from a restaurant in Maps, you can launch an App Clip right from a place card. You’ll be able to tap on NFC tags out in the world, on things like parking meters. Or you can scan QR codes to launch App Clips that work with products you purchase. The best way to discover App Clips will bewith the new Apple-designed App Clip code. So when you see one, you’ll know that there’s an App Clip waiting for you.
They incorporate both a visual code and NFC, so you tap on them or scan them with the camera to bring up an App Clip. App Clips will be great for businesses that already have apps. But we want to be able to use App Clips everywhere, including smaller spots that may not have their own app. So we made it possible for apps like Yelp, which support multiple businesses, to create App Clip experiences for each of the places they work with. Developers will create App Clips from a part of an app, using Xcode and the full power of the SDK. To ensure that they launch quickly, they’ll need to be less than 10 megabytes in size.

And that’s App Clips. Immediately discoverable, small, so they launch fast, integrated Apple Pay for easy payment, Sign in with Apple for quick and privacy-friendly login and the option to download the full app from the App Store when you want to keep it around. We can’t wait to see all the App Clips developers will create. And that’s iOS 14. It’s a huge release that transforms the core experience of iPhone, with redesigned widgets right on the Home Screen and a new way to organize your apps with the App Library. It adds incredible updates to some of the most popular apps, with powerful improvements to Messages and Maps, and introduces a whole new way to tap into apps with App Clips. And next up, iPad OS.
Oh, hey, we made it. All right. Well, let’s jump right in. iPad OS builds on all the amazing features of iOS while adding unique capabilities that deliver a distinct experience for iPad. Like using Apple Pencil for taking notes, markup, and illustration. A re-imagined trackpad experience that lets you interact with the iPad in a whole new way. And unmatched AR experiences with ARKit and the amazing new LiDAR Scanner in iPad Pro. All of this combines to put an iPad into a class of its own. IPad excels at “every type of input” and is a “product to do anything and everything.” Which brings us to this year and our new release, iPad OS 14.
Let’s start with experience. This year iPad OS delivers unique made-for-iPad designs that take great advantage of the iPad’s large, multi-touch display. Now iPad has always been about the apps. In the beginning, we focused on giving the ecosystem of iPhone apps a larger canvas to deliver new and unique experiences. This quickly sparked an entirely new set of apps, designed for iPad first, with immersive experiences that transform this magical sheet of glass into whatever you needed it to be. We’re proud of the over one million apps on the App Store today designed just for iPad. With customers continuing to push their iPads further than ever before, we’re extending the design language of iPad to make apps more streamlined and more powerful. To give you a live look at these enhancements, I’ll hand it over to Josh Shaffer.

Thanks, Craig. Let’s take a look at some of the enhancements to iPad OS. The first thing that you’ll notice is the same redesigned widgets that you saw in iOS 14. They look great on the iPad as well, and they give you information at a glance whenever you go Home. But let’s see some of the improvements in the apps, starting with Photos. IPad is the perfect device for browsing your photos. Its large canvas lets you immerse yourself in all your favorite memories. And this year, we’re making it even easier to browse and organize your photos with an all-new sidebar. With just a tap of this button, I can reveal the sidebar, with all the core functionality of the app in a single location. My photos remain front and center, but now I can quickly tap to move between parts of the app.

The sidebar is a really powerful way to organize your photos too. I can easily drag a photo to the sidebar and then just drop itto add it to an album. We’ve brought this sidebar to many apps across iPad OS. Like Notes, where it provides quick and easy access to all your folders. And Files, where we’ve consolidated navigation into the sidebar for a streamlined new design. We’ve also streamlined the toolbars, adding new drop-down menus that consolidate functions into a single, easy-to-access button. I can just tap to change views like this. And for even quicker access, I can just tap and drag to change the sort order, all in a single motion. You’ll find this same approach across other apps, like Calendar, where we’ve brought controls into a single toolbar at the top, providing more space for your content and a single unified place to access all the app’s functionality.

Finally, Music has been updated to take even better advantage of the iPad’s large screen. The sidebar in Music makes it easy to move between views. I can quickly jump between the new Listen Now and my playlists. And once I start playing a song. I can bring up the brand-new full-screen player, where I can see rich album art, transport controls and lyrics, -all in one single view.

And these are just some of the enhancements that are coming to apps in iPad OS. We’re really loving these new app designs. But there’s more, starting with Siri. The new compact Siri design that you heard about in iOS 14 is especially useful on the iPad. Results appear in the bottom right corner, allowing you to easily reference the app while using Siri. And we applied this same approach to other parts of the experience… like calls. Now today when you receive a call on iPad, you see this. [beeps] Whatever you were working onis suddenly completely covered with the incoming call screen. Not cool. Wouldn’t it be nicer if instead, you saw this?
Well, that’s much better. Now an incoming call is presented with a compact notification that doesn’t take you out of context. And you can simply tap to answer or flick it away to dismiss. And this applies to all calls, including those from your iPhone or third-party VoIP apps like Skype. And of course, we’re bringing this to iOS as well. We think our iPhone customers are going to love it. Now there’s one more key experience we’ve redesigned for iPad this year, and that’s Search. Today Search is a full-screen experience, and sometimes you can lose track of your context. So we’ve redesigned Search with a new, compact design. You can start a search from anywhere, like the Home Screen or over any app.
And this makes it easy to find what you need without feeling like you’ve left the app you’re working in. But we didn’t just redesign it. We’ve rebuilt Search from the ground up be Universal, becoming a single destination where you can start all of your searches. First, we made it better than ever as an app launcher. You just start typing a few characters, and you can instantly get to where you’re going. It’s also great for finding contacts to message or call or documents. You can even search directly into apps like Keynote, Messages, Mail, or Files.
Or look up information about people or places.

And it’s also a great place to start all of your web searches as well. As soon as you start typing, you get relevant suggestions to complete your search. And you can get to your web search results with just a tap. And Search now makes navigating to your favorite websites just as easy as launching an app. Just type a few letters and the top hitwill take you right to Safari. So those are some of our updates to the iPad experience. And of course, you also get the new widgets and all the other great app enhancements from iOS 14. Next, we want to push forward your ability to express yourself creatively with improvements to Apple Pencil. Apple Pencil is a game-changing tool that turns iPad into a professional drawing canvas, a great way to mark up and sign documents and the ultimate note-taking device. What many people love most about taking notes with Apple Pencil is how they can express themselves in a free-form way. Mixing handwriting and drawings can be the best way to capture your thoughts.
Now the challenge is when you want to change things afterward. Here, working with handwriting just isn’t as easy as with typed text. Now, we sometimes take it for granted, but with typed text, it’s so easy to select, copy and paste into another document, or even just make space for more text. Well, this year, we’re going to make handwriting just as easy and just as powerful. But that’s not all. Our customers tell us that once they havean Apple Pencil in their hand, they don’t want to put it away. So this year, we’re bringing Scribble to iPad. So you can handwrite into any text field, and it will automatically be converted to text. To show you all of this in action, I’d like to welcome Jenny Chen for a live demo. Thanks, Craig. I’m really excited to show you some great new features we have for Apple Pencil and iPad OS this year.

One of the great parts about taking notes with the Apple Pencil is that it really lets you work in a free-form way. I can just start writing anywhere. And it’s not just about text.
I can also express myself with drawings or shapes. But sometimes you want that more professional, cleaned-up look. So now, when I draw a simple shape and pause at the end, it’ll automatically convert to that ideal shape. And we’re smart about it, retaining the same size and angle that you drew it at. In addition to shapes, we’ve also made huge improvements to our handwriting recognition. So now, when I write, I can easily make a selection using the same gestures that I use for typed text. I can double-tap to select a word or double-tap again to select a line. Thanks to our advanced, on-device machine learning, you’ll notice how we can select the handwriting while avoiding the drawings nearby. Now that I have the selection,
I can easily change the color or move it around the document. It’s also perfectly easy for me to to make space for more room to write. We think that this will make note-taking with the Apple Pencil even better. Now, you don’t even have to put it down when you want to do something else. Let’s say you want to search for “Edison bulbs” in Safari. Using Scribble, I can just write directly into the text field… and it automatically gets converted to typed text. It also works in any text field, so I can easily add a new Reminder to my shared Reminders list with my husband. I’ve also been learning Chinese, so I want to surprise him with some of my progress and skills. I’ll use Scratch to delete “lights.” And then I can use Scribble to write “new” and then “light fixture” in Chinese. You’ll notice how Scribble recognizes both English and Chinese in the same line. And what’s awesome is that we can build on this technology to deliver other great features, like Data Detectors.

We can automatically detect what you write, like phone numbers, so I can make a phone call. Or addresses, so I can look up directions. We can use these features together to do even more with your handwriting. Let’s say I wanted to use my handwriting in another app. I can easily select what I want, tap the new Copy as Text from the callout bar, and then paste it into an app like Pages. And it’s automatically converted to typed text. We’re really excited about these awesome new features. And we think it will let you do even more with the Apple Pencil. Thanks, Jenny. So those are the enhancements to the Pencil.
Just one part of an amazing release, with Scribble for handwriting into any text field, a whole new way to work with your handwritten notes, broad enhancements to the app experience, and of course, iPad users also benefit from the great features you already saw in iOS 14 and much more that we didn’t have time to talk about. So that’s iOS and iPad OS. Next, let’s talk about AirPods. From the one-click setup to the automatic pairing with all your devices to how they pause your audio when you take them out, people love the magical experience that AirPods deliver. Now we’re bringing even more magic to AirPods. To tell you all about it, here’s Mary-Ann Ionesco. Thanks, Craig. We have some amazing updates coming to AirPods, starting with Automatic Switching. AirPods will now seamlessly move between your devices without you having to manually switch them. Let’s say you just finished listening to a podcast and you pick up your iPad to watch a show. AirPods will magically switch over. And later you start a video conference on your Mac. AirPods will automatically switch again.

And if a phone call comes in, the audio in your AirPodswill route right back to your phone. We also have an exciting new feature coming to AirPods Pro: spatial audio. You know the experience of being in a movie theater with a state-of-the-art surround sound system, one where the sound not only comes from in front of you.but also from the left, the right, behind, and even from above you? Well, we are thrilled to bring that same immersive experience to AirPods Pro. But it turns out it’s a lot harder to do when you only have a single earbud in each ear. So our team created advanced spatial audio algorithms for AirPods Pro that replicate the movie theater experience.
By applying directional audio filters and subtly adjusting the frequencies each ear receives, we can place sounds virtually anywhere in space.creating an immersive surround sound experience. But to truly deliver on this promise, we had to factor in real-life situations. First, people move their heads. For an authentic surround sound experience, you need the sound field to stay fixed so the voice feels like it’s coming from the actor and not some random point in space.
So we use the accelerometer and gyroscopes in AirPods Pro to track the motion of your head, remapping the sound fields it stays anchored to your device, even as your head moves. And it’s not only your head that can move, but you might move your iPad or iPhone as well. That’s why we constantly compare the motion data from your head and your screen to understand how they are moving in relation to each other. So if your bus turns the corner or your plane banks, the sound stays in sync. The result is a surround sound experience that keeps you in the middle of the action, no matter where you go. Spatial audio for AirPods Pro will work with content encoded in 5.1, 7.1, and even Dolby Atmos. Thanks, Mary-Ann. I’ve been using the new spatial audio, and I think you’re all really gonna love it. All right. Next, let’s head to the Fitness Center to hear the latest on watchOS from Kevin.
Thanks, Craig. Since we launched Apple Watch, it’s completely redefined what a watch can do, and this has been incredibly meaningful work. Apple Watch not only helps you stay connected and active, it’s become an intelligent guardian of your health, enabling you to take an ECG, detect falls and call emergency services for you. It’s impacting lives in ways that were inconceivable five years ago. The power of Apple Watch is not only its built-in features but how developers have personalized it for you. We introduced the App Store in watchOS 6, and there are now over 20,000watchOS apps available. These apps bring the information you care about most to just a glance at your watch face. We’re taking this even further in watchOS 7, starting with complications. Until today, an app could appear in only one spot at a time on a watch face.
In watchOS 7 developers can enable multiple complications, making even more richly personal watch faces. So if you like to use Dawn Patrol for surfing, you can create your own surf watch, including water temperature, swell and wind speed predictions for your favorite beach. Or new parents can use Glow Baby to see nap, changing and feeding times all on one face. While Nike Run Club can display stats like pace from your last run and your weekly run goals. We’re also bringing rich complications to more faces, including a fresh Chronograph face with an integrated tachometer and an updated Extra Large face with a huge, rich complication right in the center. And Configuring Watch Faces has been redesigned so you can easily select which information you’d like to see.
As developers, with watchOS 7 you can now build your rich complications with native Swift UI. While there are so many ways to configure watch faces, you may not have yet gone in and set these up for yourself yet. That’s okay. With watchOS 7 we’re making it super easy to share watch faces, so you can discover a face that works perfectly for you. To do this, we’re introducing Face Sharing. You’ll be able to discover curated faces with third-party apps on the App Store, or discover a new favorite watch face right on a website, or receive watch faces directly from friends and family. Let’s take a look at how this works. When you see a watch face you’d like, you just press “Add Apple Watch Face.” If the watch face uses some apps that you don’t have yet, you’ll be offered each one right here you can easily get them if you like. And the new face appears right on your watch. If you’d like to share a face you’ve created yourself, that’s also really easy.

Just long-press on the face, tap “Share,” pick a contact and send. Developers can offer preconfigured watch faces right from their apps. You can even share watch faces across social media. It’s a great way for the community of Apple Watch wearers to connect and help each other discover all the amazing things Apple Watch is capable of. Next, let’s talk about Maps. Maps is great for walking, driving and transit directions, and now in watchOS, just like in iOS 14, you can get cycling directions. You’ll see a variety of routes with information like time, distance and whether there are bike lanes. You can preview travel time and elevation changes and navigate with turn-by-turn directions that are large and easy to read.
Maps can direct you to dismount and walk your bike or even take the stairs to save time. You can also search for and add places optimized for cyclists, like bike repair shops. [chimes] Now to tell you about how we’re advancing Workouts, please welcome Julz Arney. Thanks, Kevin. The Workout app uses algorithms that are smartly tuned to track all aspects of your training. It’s one of the most used apps on Apple Watch, and we’ve continued to add support for new workout types every year. -And in watchOS 7 we’re adding Dance.-[dance music playing] Dance is a total body workout that’s great for your heart. It makes you fitter and flexible, and you’re guaranteed to have fun. Whether you’re doing Hip Hop, Latin, Bollywood, or simply Cardio Dance, the Workout app now tracks some of the world’s most popular styles of dance for fitness. Getting the most accurate credit for Dance presented a unique challenge. Arm movements aren’t always repetitive or synchronized with leg movements like in running and walking.
The solution was to use advanced sensor fusion. [music continues] In Dance, we combine data from the accelerometer and the gyroscope to detect the difference between dancing with just your arms… just your lower body… or when you put it all together and dance with your entire body. Then we add in heart rate data for the most accurate calorie burn calculations. watchOS 7 also tracks accurate calories for Core Training, those exercises for your abs and back, Functional Strength Training, a workout type that helps you get stronger and move better for everyday activities, and also Cooldowns to add on to another workout when you want to continue with easy moves and stretches as you bring your heart rate and breathing back to normal. Of course, you can track your progress for any of these new workouts inside the Activity app on iPhone, which is completely redesigned in watchOS 7. The app now features a new Summary tab that gives you an easy way to see your activity history, workouts and trends, all in one seamless view. With a new focus on easy navigation and summary metrics, the app is getting a new name as well:

Fitness. Back to you, Kevin. -[record scratches]-[music ends] Thanks, Julz. Apple Watch helps you meet not only your fitness goals but also helps support your health with features such as Cycle Tracking,the Breathe app, and Noise notifications. And we’re going to be adding even more capabilities this year in watchOS 7. We’d like to share a couple of them with you today, starting with one of the most-requested features for Apple Watch: tracking your sleep. To tell you about this, over to Vera Carr. Thanks, Kevin. There are many ways to look at sleep: scores, advanced monitoring, or sleep cycle analysis. We are taking a more holistic approach to sleep by leveraging the devices you use every day to not only track your sleep but to support you in actually meeting your sleep duration goal.
That starts with choosing not only when you would like to wake up in the morning, but also when you’d like to go to bed. For most of us, setting a goal is easy. But getting to bed on time, that’s the hard part. Experts say that establishing a bedtime routine helps the body transition from wakefulness to sleep. So we are offering Wind Down. It can help you get to bed on time by minimizing distractions and creating a personalized routine. Let’s look at how this works. In the evening, ahead of your bedtime, your phone can display the Wind Down screen to help you transition mentally before you go to bed. It creates a calm lock screen experience and turns on Do Not Disturb for you. You can also set up shortcuts for simple things you may like to do to help you prepare for bed.
These might include using your favorite meditation app or playing relaxing music. Once it’s time for bed, your screen will dim and your watch will go into Sleep Mode, which looks like this. The screen will be off during time in bed so it won’t bother you, and a tap displays this simple face. When it’s time to wake up, you have a selection of gentle and effective alarm sounds, or a silent Taptic-only wake-up alarm so you don’t disturb your partner. Once you’re up, you’ll see a friendly greeting easing you into the day. It also shows your battery level so you can remember to charge in the morning. Apple Watch tracks your sleep using a machine-learning model that senses your motion and even interprets the micro-movements caused by the rise and fall of your breath, providing signals for when you’re awake and when you’re asleep.
There’s an updated Sleep section in the Health app, including a view of your trends over time. Sleep Schedules, Wind Down, and Sleep Mode is also available on iPhone, without a watch, in iOS 14. We know you’ll enjoy using your watch throughout the day and now throughout the night. Thanks, Vera. In addition to sleep keeping you healthy, there’s another preventative-care item that’s so important, particularly now: hand washing. In watchOS 7, Apple Watch is the first watch to deliver automatic detection when you start washing your hands and sensing of how long you actually wash. Our approach here is using machine-learning models to determine motion which appears to be hand-washing and then use audio to confirm the sound of running water or squishing soap on your hands. During this, you’ll get a little coaching to do a good job.

You’ll see a countdown, along with haptics and sounds, to make sure you wash long as you’re supposed to. If you pause early, there’s a polite note to keep washing. And when you’re done, you’ll see, hear and feel it. That’s just some of what’s coming this year in watchOS 7, including discovering and sharing faces, new workout types, sleep and handwashing detection, and other new capabilities like Siri language translation. And that’s Apple Watch. It’s time for you to join Craig again to talk about something that’s important to all of us. Here we go! At Apple, we believe privacy is a fundamental human right. So we build it into our products from the beginning of the design process. Privacy matters now more than ever. And because our devices contain our most sensitive information, all of our product work is grounded in a set of privacy principles. First, data minimization.
We use innovative technologies and techniques to minimize the personal data we or anyone else can access. Second, on-device intelligence. We avoid data collection by processing as much of your information on your device as we can rather than sending it to a server. Third, security. Security protections are foundational to everything we do in privacy. And finally, transparency and control. It helps you better understand the data being collected so that you can make your own choices about how that data is used. These principles come together across our products, in our hardware, our software and our services.
At the end of the day, they result in great privacy and great ease of use. A powerful example of this is Sign in with Apple, which is designed for simplicity, security and privacy. And since we launched it last year, users have created over 200 million accounts across a wide variety of apps and websites. And developers are seeing great usage when they adopt it. For example, Kayak has integrated Sign in with Apple and found that its users are now two times more likely to use it than any other sign-in provider. Now, one thing we hear a lot with Sign in with Apple is that people wish they could convert their existing accounts to use it. So this year we’re going to enable developers to let you do just that. When you upgrade, you get the ease of use and built-in security of Sign in with Apple while keeping the account that you already have.

This is another big year of privacy improvements in our products.
And to tell you more, here’s Katie Skinner and Erik Neuenschwander. Thanks, Craig. First, let’s talk about location. This year we’re continuing to give you even more control. In addition to the option of sharing your precise location, you will have the option to only share your approximate location with apps. We’re also making changes for mic and camera so you always know when you’re recording. In addition to requiring your permission, this year we’re adding more visibility for current or recent mic or camera use. So if an app uses either one, we’ll indicate that in the status bar. [Katie] Next, let’s talk about tracking. Safari’s Intelligent Tracking Prevention has been really successful on the web. And this year, we wanted to help you with tracking in apps. We believe tracking should always be transparent and under your control. So moving forward, App Store policy will require apps to ask before tracking you across apps and websites owned by other companies. [Erik] Last, let’s talk about app privacy. Today we require that apps have a privacy policy.

Wouldn’t it be great to even more quickly and easily see a summary of an app’s privacy practices before you download it? Now, where have we seen something like that before? For food, you have nutrition labels. You can see if it’s packed with protein or loaded with sugar, or maybe both, all before you buy it. So we thought it would be great to have something similar for apps. We’re going to require each developer to self-report their practices. [Katie] We’ll show you what they tell us. You can see if the developer is collecting a little bit of data on you or a lot of data, or if they’re sharing data with other companies to track you, and much more.
We’re going to put this information on product pages in the App Store. So for each app, you can see highlights of their private information before you download it. And we’re going to include this in all of our App Stores. Back over to you, Craig. Thanks, Katie and Erik. These are some of the ways we’restrengthening the privacy of our platforms and bringing new features to give users even more control. And one of the places where privacy matters most is your home. Like most of you, in the past few months, I’ve spent more time at home than I ever imagined. It’s more clear than ever just how important it is to live in a home where the technology just works. That brings us to some great new features we’re bringing to the home this year. All of these features share a a few key attributes. First, anything we develop for the home should be easy, from initial setup to everyday use, just like how a tap of your iPhone can automatically configure an Apple TV.

Second, home products should never compromise your privacy. That’s why your Siri requests use a random identifier, not your Apple ID. And finally, your devices should all work better together, like how Airplay lets you share from your iPhone straight to the TV. And when things are easy, private and work together seamlessly, your home is more enjoyable, whether you’re watching TV, listening to music or getting the most out of your smart devices. To tell you more about what we have in store for the home, let me pass it to Yah Cason. Thanks, Craig. Let’s start by talking about the smart home. With Home Kit, we’ve given developers a robust framework to create smart home accessories that are remarkably easy to set up all while being end-to-end encrypted to your Apple devices. Already there’s a rich ecosystem of devices available.
But we want to make it even easier to build products that work across more homes. So we formed an alliance and partnered with Amazon, Google and other industry leaders to define a new interoperability standard for the smart home. We open-sourced Home Kit to ensure its ease of use and privacy are core to this effort. And any accessory using HomeKitor this new standard will work incredibly well across all your Apple devices. And you control it all in the Home app, the most secure way to manage your smart home. Adding new devices to your home has never been easier. Simply tap or scan to set up an accessory. And in iOS 14, after you add an accessory, the Home app will now suggest useful automation so you can immediately put your new device to work for you.

Automations are rules that set your home to autopilot, like automatically turning on your porch lights when motion is detected or having the garage door open as you arrive home. And now when you open the Home app, you’ll see a new visual status right up top that prioritizes the accessories which most need your attention. You can easily see if you’ve left a door unlocked or the lights on and quickly control them. Let’s take a closer look at one of the most popular categories of Home Kit accessories: Lights. Millions of us have already added smart bulbs to our homes, many of which can change color on demand. In iOS 14, we’re introducing a feature to help you get the most out of those bulbs: Adaptive lighting.
Adaptive lighting automatically adjusts the color temperature of your lights throughout the day. Turn it on to ease into the morning with warm colors, stay focused and alert midday with cooler ones, and wind down at night by reducing blue light. Adaptive lighting ensures you get the right color at the right time. Another popular smart home category is cameras. With Home Kit Secure Video your cameras are completely private. And in iOS 14, we’re making your cameras work even harder for you. You’ll be able to define Activity Zones that focus on the most important areas. This is great if you face a busy sidewalk and only want to be alerted when people actually walk up to your front door.
Another powerful feature we’re bringing to cameras is face recognition. Home Kit cameras and video doorbells will now provide even richer notifications, telling you who’s thereby leveraging the friends and family you’ve already tagged in your Photos app. And face recognition extends to HomePod, announcing who’s at the door. And with Apple TV, you’ll get a live view whenever someone rings the bell. In fact, all your HomeKit-enabled cameras will be directly integrated with tvOS 14 so you can quickly bring them upin the new home view in Control Center. Or just ask Siri to pull up any camera at any time. You can even take any camera full-screen, giving you a great view of what’s going on. And we have even more coming to tvOS 14. Now let me pass it to Cindy Linto tell you about it. Thanks, Yah. Apple TV is my favorite way to unwind and enjoy entertainment with the family. With 4K, HDR, Dolby Vision and Dolby Atmos, you get a theater-like experience right in your living room, making all your movies and shows look and sound amazing. But Apple TV goes beyond video. You can access the entire Apple Music collection and even sing along with timed lyrics. You can play an incredible selection of games, including all the games in Apple Arcade.
And we’re making gaming on Apple TV even more personal by expanding multiuser support. Now you can instantly resume your games exactly where you left off. Just open Control Center to switch between users, and you can now see your game progress, achievements, and friends. And for even more fun, we’re adding support for Xbox Elite 2and Xbox Adaptive Controllers. Apple TV also helps you keep active at home with a great selection of fitness apps. And with tvOS 14, we’re gonna make your workouts, and everything you do on Apple TV, even more productive by extending Picture in Picture across the entire Apple TV experience. So you can keep up with the news or not miss a second of the big game. You can even have an Airplay session show up in a Picture in Picture window. And Airplay is getting even better. Now the whole family can share their stunning videos captured on iPhone in their full 4K resolution. With videos, music, games and more, Apple TV truly offers something for everyone. Of course, nothing compares to being captivated by a good story.
And we’ve built a service for just that: Apple TV+. We’ve already created an incredible lineup of Apple Originals. And you can watch them all in the Apple TV app, which is available on your favorite Apple devices, on all major streaming boxes and many popular smart TVs. It’s already reaching over a billion screens. And it’s coming to Sony and Viziosmart TVs later this summer. Today, we’re really excited to tell you about a new Apple TV+ Original that we’re working on. Almost 70 years ago, Isaac Asimov introduced the world to a series of epic novels that spanned hundreds of worlds and thousands of years.

And with adaptive lighting, face recognition for cameras and these other great features, your time at home has never been more enjoyable. Now let me hand it back to Craig. Welcome back. Now let’s talk about some big changes coming to macOS. Since its introduction, macOS has revolutionized the experience of using a computer by combining incredible power with incredible ease of use. And it’s loved by all different types of users, from families and students to creative prose, businesspeople, of course, software developers. And this year, we’re taking the macOS experience you love even further. But what should we call it? Well, if you’re a student of macOS, you know this question can only be answered by Apple’slegendary crack marketing team. Their drug-fueled, minibus-driven vision quests have yielded some great names and, sadly, spawned a host of imitators. The truth is, we can’t responsibly continue to inadvertently lead our competition to copy these methods when they clearly can’t handle the trip. So this year, we’re leaving our process shrouded in mystery and taking you straight to the glorious destination. Our next release of macOS is macOS Big Sur.

MacOS Big Sur introduces an entirely new design and major updates to some ofthe most essential apps on the platform. And just like its name, Big Sur brings you unmatched levels of power and beauty. Let’s start with design, where we’re making the biggest change since the introduction of Mac OS X. To tell you more about the philosophy and incredible craftsmanship behind the new design, here’s a short video with Alan Dye. [piano playing] At Apple, design has always been about great ideas. Those ideas then are developed with this obsessive dedication to detail. If we care enough about all the details that make up a product, then in the end we will have designed an experience that really feels like there’s no other way it could be. And the best example of this is macOS Big Sur. Our goal was to bring even more clarity to the design of the software while retaining the Mac’spowerful capability and ease of use. We started with the simplest of elements, from the shape of a corner radius to refinements in buttons and controls. And we brought our unified language of symbols to the Mac, making them more consistent and easier to recognize. Depth, shading and translucency are used to create a hierarchy. These new materials are rich, and they’re vibrant. They bridge light and dark.
We’ve reduced visual complexity to keep the focus on users’ content. Buttons and controls appear when you need them, and they recede when you don’t. There’s a new way to access system-level controls and a unified space for notifications and widgets. We’ve also created a new suite of sounds. They’re familiar to the Mac, but remastered and more refined. [pulses] [alert notifications chiming] We wanted consistency throughout the ecosystem, so users can move fluidly between their Apple devices. But we also love that Mac icons have a deep history and a distinct look and feel. So we’ve retained many of the highly crafted details and the playful elements that make Mac icons unique. This OS reflects an important history. It’s familiar,
but it’s also entirely new in every detail. We love the Mac. It’s the tool we use to make all the products that we put out into the world. And macOS Big Sur is where it starts. [Craig] So that’s the thinking behind our new design. Now let me show it to you in action with a demo. As Alan said, we’ve refined some of the most iconic elements of the Mac experience. Let’s start with the Dock. It has an elegant new design that floats along the bottom of your desktop. And you’ll notice that we’ve created gorgeous new app icons for all of your favorite apps. Speaking of apps, let’s take a look at the Finder. You notice it has gorgeous new top-to-bottom design for the sidebar, and it has a compact, space-efficient toolbar. Makes it really easy to get to all of your controls. Next, let’s take a look at Mail. You can see that Mail has all-new glyphs in the sidebar, and you may have noticed that we’ve brought color back as well. Now, each app uses its own key color.
That same color is used for the elegant new rounded row selection style here in the message list. Now, the toolbar makes it really easy to get to all your controls. Check out how the search bar expands as I click on it. And, of course, other operations like filtering, they’re just a click away. Next, let’s take a look at Photos. It’s just stunning. You can get to all your albums and media types from the sidebar, and the photo grid is backed by Metal, so animations are super smooth whether I’m scrolling, transitioning or zooming all the way in or all the way out. It’s beautiful. Now we’ve refreshed the design for all the apps on the system, from apps like Calendar and Notes to Podcasts and Music, with its new Listen Now pane.
And an all-new version of the workboat features a simplified toolbar. You may have noticed we’ve also updated the menu bar. It’s now translucent and elegantly takes on the color of your desktop picture. And we’ve updated the layout of menus as well. We’ve given all the items just a little bit more room to breathe. Now, on the Mac, we love our ability to get directly at controls, like Wi-Fi or Sound. And you can see that we’ve reworked these to be even more useful. But we’ve gone even further this year by giving you one place to get at all your controls. We’ve brought Control Center to the Mac.
All of my controls are here, and it’s really easy to make adjustments. For instance, I can change display brightness here or I can click to dive in for more, like turning on Dark Mode or activating Night Shift. And what’s really cool is that I can customize the menu bar with any of these controls. So, say I want one-click access to Do Not Disturb. I can just click and drag it right into my menu bar and customize just like that. Now we’ve also reinventedNotification Center. You can access it by clicking on the time in the upper right. And as you see, we now have a single view that brings your notifications and widgets together all in one place. And we now group related notifications together. You can easily expand them to take a closer look or clear them all out in one step. And we’re bringing our redesigned widgets to the Mac.
They’re really beautiful. And you have all-new ways to customize them. I’m just gonna click “Edit Widgets” down here at the bottom. And you can see I have a gallery of all my widgets, and they come in a variety of sizes. I can select between them just like this. And developers can bring their own widgets as well, like this one here from Day One. Now adding widgets is easy. Let’s start by adding, say, the World Clock. Maybe I’ll add Notes in. And it’d be kind of cool to add my Reminders list as well. So that’s a look at Widgets, Notification Center, and our all-new design in Big Sur. Next, there are exciting updates for some of the most-used apps on the Mac.

First, let’s talk about Messages.

Messages on the Mac is designed to work seamlessly with all of your devices, so your SMS and message conversations are in sync no matter what device you’re using. Now this year we’re taking Messages to the next level with a ton of great new features. We’re introducing a powerful search to help you find what you’re looking for. We have a redesigned photo picker to make sharing photos and videos easier. And Memoji. You can now create and edit your Memoji right on your Mac. And Memoji stickers bring personality to messages, giving you fun ways to express yourself in all of your conversations.
Message effects help you celebrate special moments and get your point across. And you’re also getting pinned conversations that are synced across devices so you can always get to them, along with new Groups enhancements. So that’s what’s coming to Messages on Mac: powerful tools to manage your conversations and new ways to express yourself. Next up, Maps. Apple Maps is the best way to explore and navigate the world, whether you’re planning a trip on the Mac or using turn-by-turn directions on your iPhone. Today I’m excited to announce an all-new version of Maps for the Mac.
To start, Maps features a stunning new design that makes it easy to find your way around using Apple’s detailed new map. And for the first time on the Mac, Favorites like home, work or that great coffee shop on the corner are now just a click away. You can now create your own Guides of all the places you want to visit right on your Mac. And before leaving for the airport, you can check where your gate is located with indoor maps or explore your destination city with Look Around, which is incredible on the big screen. We’ve even brought other useful features to the Mac, like the ability to see the progress of friends who have shared their ETA with you. And the Mac gets all the other new Maps features we just introduced in iOS 14.
And that’s just a taste of what’s coming in the all-new Apple Maps on the Mac. Next let’s talk about Mac Catalyst. Catalyst gives developers a big head start in creating a Mac app from an iPad app. Take, for instance, our recent release of Swift Playgrounds for Mac. Catalyst gave us a big head start creating the app, and we were able to spend our development time crafting a great Mac experience. Today we have some improvements to Mac Catalyst I’d like to share.

This year, developers will be able to optimize their apps to fully utilize the native resolution of the Mac screen, providing total control of every pixel. We’ve also given developers new capabilities, including a powerful new menu and keyboard APIs and updated controls like checkboxes and date pickers.
They look great with the new design of macOS. In fact, we used Catalyst with the new version of Maps. And just as you’d expect, it’s a full-fledged Mac app that runs natively and is designed in a way that’s true to the Mac. So you get multiple resizable windows, keyboard shortcuts and everything else you’d expect from a native Mac app. And we did the same thing for Messages. Maps and Messages join the a great set of apps from Apple that already use the Mac Catalyst technology. And there’s a growing list of third-party Catalyst apps available on the Mac App Store. Next… Safari. Our users love Safari for its speedy performance, power efficiency and state-of-the-art privacy protections. And it delivers all of that while making it easy to get to your bookmarks, tabs and browsing history across all of your devices.

This year, we’re building on Safari’s amazing performance, elegant design and pioneering privacy protections to deliver the biggest update to Safari since it was first introduced.
As you know, Safari has long been the world’s fastest desktop browser. This year, Safari’s performance running JavaScript is better than ever and continues to significantly outpace all other major browsers. And now, when it comes to page loading, we’re even faster there too. In fact, when loading frequently visited websites, Safari is now on average more than 50% faster than Chrome. And Safari delivers this amazing performance while continuing to deliver industry-leading battery life. And of course, Safari is continuing to build on its pioneering track record of protecting user privacy. Safari was the first browser to introduce private browsing, cookie blocking, and most recently, Intelligent Tracking Prevention. This year, we want to give our users even more visibility into how each site they visit tries to track them and the ways that Safari protects them. So now users can click on the Privacy Report button in the toolbar when they visit a site to better understand how that site is treating their privacy. In addition to monitoring unwanted tracking, Safari now also securely monitors your saved passwords to ensure that they haven’t been compromised in a data breach.
And this is also a big year for extensions in Safari. We’re adding support for the Extensions API so developers can easily bring overextensions that they built for other browsers. And we’re building an all-new category in the Mac App Store to showcase Safari extensions so users can easily find them. No extensions are very powerful but can introduce privacy challenges. In other browsers, extensions can access every page you visit, every tab you open, even everything you type. So we’re doing even more here. In Safari, you choose which sites each extension can work with, and you can even give them access just for the day, just for the website or all the time.

But improved performance, power efficiency and privacy protections are only the start. We have a whole slew of new features this year. From a customizable start page to redesigned tabs that are more elegant and powerful, and native translation capabilities built right into Safari. To tell you more, I’ll hand it off to Beth Dakin. Thanks, Craig. I’m so excited to give you a tour of the brand-new Safari. When you open Safari, right away you’ll notice the new look. It’s clean and fresh. I want to show you one of my favorite new features: the customizable start page. I love it because I can make it my own. It’s easy to get to the customization controls here in the bottom corner. We think a lot of people are gonna want to set a background image, and there’s a beautiful gallery of curated wallpapers to choose from.
You can use one of your own photos, too, and I know I want a photo of my son. I have a few really cute ones here in the downloads. I can just drag and drop to set it. That is so perfect. You can add new sections to the start page too. Let’s add cloud Tabs and Reading List. Let’s take a look. There. This is perfect. I use Reading List all the time, and now it’s so easy to get to. Another way that you can dial in Safari to suit your specific needs is with extensions. I can’t wait for you developers to bring your web extensions to Safari. I’ve gone ahead and downloaded a few web extensions to take a peek. So let’s go here to the Safari preferences to enable them.
And I’ll enable Power Thesaurus and Recipe Filter. So each of the extensions that I just enabled now has its own button here in the toolbar. Let me show you Recipe Filter. I love this one.

So this extension will search the web page for a recipe, and if it finds one, it will pop it up in a little card. It’s been a great accelerator for me when I’m building a grocery list. So the extension hasn’t done anything yet because I haven’t granted permission. So let me click on the toolbar button, and I’m going to allow this extension for one day. And when I click here, it’ll do its thing. So here we go. And there it is. So useful. Okay, so I have my personality pretty thoroughly stamped over Safari at this point. And you know, I use Safari for a lot of personal things, and Apple makes sure private life stays private. Privacy is essential to everything we doat Apple, and it’s critical on the web. And now you can see what Safari is doing to protect you. If I click on the intelligent Tracking Prevention button, I can see the number of known trackers that Safari protected me from on this web page. I can click here to see a list of the known trackers right here in this popover. And the full privacy reports just one click away. And that’s what we have for privacy in the new Safari.

Next I’d like to talk about tabs. If you love tabs, you’re going to love the new Safari. It’s easier and more efficient than ever to work with lots of tabs. So I have another window here, and right away you’ll notice that there are icons and tabs, which makes it so easy to spot what you’re looking for. And if I open more tabs, then you’ll see more of them at once because the tabs get smaller and use the space more efficiently. If it’s a little hard to find what you’re looking for with this many tabs, that’s no problem. You can just hover over tabs and see a nice preview of the page. I’m ready to clean up now, and that’s easy too. I can just bring up the context menu here and close all tabs to the right. Just like that. We are so excited that the new Safari has built-in translation. Let me show you. So here on this website, on El Mundo, Safari has detected that this is not in my primary language, and it’s added the translation icon to the smart search field. I can click here, and let’s translate this page to English. It’ll happen inline. And as more content is added, that gets translated dynamically too. Those are some highlights, but there is so much more to the new Safari. Back to you, Craig. Thanks, Beth. So that’s Safari. It’s a huge release, with new ways to customize, big improvements to your browsing experience like tabs and translation, and even stronger privacy protection to keep your browsing your business.
And that’s macOS Big Sur, the biggest update to design since the original introduction of Mac OS X, significant updates to Messages and Maps and the biggest update to Safari ever. But these changes are only the beginning. For years now, down deep, below the surface, we’ve been working on something truly profound. To tell you more, I’ll hand it back to Tim. Thanks, Craig. Big Sur is going to bea great release of macOS. But that’s only part of the story, because today is going to bea truly historic day for the Mac. Today we’re going to tell you about some really big changes, how we’re going to take the Mac to a whole new level. From the very beginning, the Mac redefined the entire computer industry. The Mac has always been about innovation and boldly pushing things forward, embracing big changes to stay at the forefront of personal computing. The Mac has had three major transitions in its history. The move to PowerPC, the transition to Mac OS X and the move to Intel. And now it’s time for a huge leap forward for the Mac, because today is the day we’re announcing that the Mac is transitioning… to our own Apple Silicon. When we make bold changes, it’s for one simple yet powerful reason: so we can make much better products. When we look ahead, we envision some amazing new products, and transitioning to our own custom silicon is what will enable usto bring them to life. At Apple, integrating hardware and software is fundamental to everything we do.
That’s what makes our products so great. And silicon is at the heart of our hardware. So having a world-class silicon design team is a game-changer. To tell you more about Apple Silicon and how it will take Mac to the next level, I’d like to send you over to Johny Srouji at one of our labs in an undisclosed location. [“I’m Getting Tired” by Jackknife Lee playing] [song ends] Welcome to our lab. We’ve been building and refining our Apple Silicon for over a decade. The result is a scalable architecture that is custom-designed for Apple products, and it leads the industry in features and performance per watt. So I’d like to tell you how we got here and what it means for the Mac moving forward. It all started with the iPhone. The iPhone demanded performance and capabilities that were seen as impossible in a device that small. This is where we developed our relentless focus on performance per watt. Generation after generation, we pushed the boundaries of technology, which enabled us to improve performance and energy efficiency, while building advanced and industry-leading features. Our team delivered ten generations of increasingly complex and rich designs, always improving performance.

In fact, CPU performance in the iPhone has improved by over a hundred times, keeping the iPhone’s performance ahead of every other phone in the industry. Another opportunity for the team was the iPad. While iPhone chips could drive our mainstream iPads, we wanted to push the iPad even further. It began with the iPad’s Retina display, which demanded a custom chip. So the team scaled our architecture and designed the most-optimized and highest-performance chip possible for the iPad. Starting with the A5X, we built a line of SoCsspecifically designed for the iPad. We doubled the iPhone graphics performance through a larger GPU and a wider memory subsystem. This put the iPad in a class by itself. Compared to the very first iPad, the latest iPad Pro delivers over 1,000 times faster graphics performance in just ten years.

This is part of the reason why the iPad Pro is faster than the vast majority of PC laptops. And this foreshadows how well our architecture will scale into the Mac. Another place where we applied our focus was the Watch. We scaled our SoC architecture to optimize performance for the device’s unique low-power requirements, and we built a chip perfectly suited for Apple Watch. Our SoCs enable each of these products with unique features and industry-leading performance per watt, and it makes each of the best in class. And we do this at an enormous scale. In fact, adding all the processors across these three products, we’ve shipped over two billion in just ten years. And we’ve designed and shipped billions of additional chips that work together with our SoCs to enable our amazing products. And now we’re bringing all of that expertise and that same focused and disciplined approach to the Mac.

The first thing this will do is give the Mac a whole new level of performance. Now, when we talk about performance, we have to talk about power, because all systems built today are constrained by power consumption, thermals, or both. Among today’s consumer systems, desktops deliver the highest performance but consume the most power. Notebooks trade-off performance for lower power, making them portable. As you can see, normally to get more performance you have to consume more power. When you take a closer look at this chart, you realize you want to operate in the upper-left corner. You want to deliver the highest performance at the lowest power consumption.
And that’s exactly where we want to take the Mac. Building up on our years of experience designing the worlds most energy-efficient chips, our plan is to give the Maca much higher level of performance while at the same time consuming less power. So, much better performance is reason enough to transition the Mac to Apple SoCs. But that’s just part of the story. Our scalable architecture includes many custom technologies that when integrated with our software will bring even more innovation to the Mac. With our advanced power management, we will maximize performance and battery life better than ever before.

Our Secure Enclave will bring best-in-class security, and our high-performance GPU is going to bring a whole new level of graphics performance to every Mac, making them even better for Pro Applications and really great for games. And combined with our neural engines, our chips will make the Macan amazing platform for machine learning. And we’re bringing many other custom technologies, such as our video-display and image-processing engines, that will help make the Mac better than ever before. So, what does all of this mean for the Mac? First, we’re designing a family of SoCsspecifically for the Mac product line. Second, just like we did with the iPhone, iPad and Watch, we’re going to bring great technologies to the Mac.

This will give the Maca unique set of features and incredible performance. And third, we’ll have a common architecture across all of our product lines, making it far easier for developers to write and optimize software for the entire Apple ecosystem. Ultimately we know that bringing our SoCs to the Mac will allow us to build much better products, and the Mac will take another huge leap forward. Now, a key advantage we have is the tight integration of our silicon with our software. To tell you more about how macOS will run on Apple SoCs, here is my colleague, Craig. Thanks, Johny. Now let’s talk about the technologies that we’ve built into macOS Big Sur that will make the transition to Apple Silicon smooth and seamless for both consumers and developers.

These new Mac systems will be incredible, and users will want their favorite apps to take full advantage of the capabilities of our custom silicon. And the best way to do that is with native apps. So of course when we updated our apps for Big Sur, we built everything as native for Apple Silicon. And I’m happy to say we have all of our own Apple apps, including our most demanding Pro Apps like Final Cut Pro and Logic Pro, up and running as native now, and they’ll be ready for customers on day one.

So, how did we do this? We’re using Xcode, just like all our developers will. Everything developers need to build apps for these new chips is built into the new version of Xcode. To get started, developers just open their app projects and recompile. The vast majority of developers can get their apps up and running in just a matter of days. And to deliver these apps, we’ve created Universal 2. It’s a new type of Universal binary that works on both Intel-based Macs and Macs built on Apple Silicon. So developers can tap into the native power and performance of our new Macs and still support Intel-based Macs, all with a single binary for all of their users.
Some of the biggest Mac developers have already gotten started. Microsoft is hard at work on Office for the Mac. And we’ve been working with Adobe on their flagship Creative Cloud, and many of their apps are already up and running great. So let’s take a look at macOS running on Apple Silicon. So here we are on the desktop that we know and love. And I’m just gonna open up About This Mac. And what you see here is that we are running on our Apple Development Platform. This is a system built to support early development using the same A12Z processor currently shipping in iPad Pro. Now, I have a confession to make. This isn’t the first time you’ve seen macOS running here.

In fact, this is the same Mac that Beth and I used to demo all the new Big Sur features earlier. And as you saw earlier, we’ve updated all of our Apple apps, and they’re running great. Of course, a big part of the Mac experience is third-party apps, and we’ve been working with our friends at Microsoft, and they already have Office up and running naively on our new Macs. Let’s take a look at Word. It runs great. Scrolling is super smooth. Everything you do is just super responsive. Next let’s check out Excel. Just as you’d expect, complex sheets and elements like this map all update instantly. And next let’s take a look at PowerPoint. It’s using Metal for rendering, and it performs great. For instance, check out how I can see all the layers of my slide-in 3D.

The animation is perfectly fluid. Now, we’ve also been working closely with our friends at Adobe to bring Creative Cloud to our new Macs. Here’s Lightroomrunning native on Apple Silicon. Navigating large libraries of DNG images super fast, and all of Light room’s editing controls are available right here. Let’s apply an adjustment to this image. Well, that’s much better. And we can apply that same edit to all of these images in a single step. Looks great. Next, let me show you the app I know many of you wanna see: Photoshop. Here is a five-gigabyte Photoshop file by photographer Stephen Wilkes.

Now this is a heavy-duty document with lots of layers. Now let’s add one more bird in there. Not totally comfortable with the level of social distancing, but let’s keep going. And let’s check out how smooth the animation is as I zoom out. Wow. Beautiful. Finally, let’s turn to one of our most sophisticated apps: Final Cut Pro. Here it is running on Apple Silicon for the first time. Let’s playback some 4K video. As you can see, playback is super smooth. And all your filters are here, and you can apply them in real-time. Let’s try some color correction. And I can even add animated titles and lens flare… all during live playback. And Final Cut takes advantage of the unique capabilities of the Apple Neural Engine with a new feature that analyzes video and intelligently crops it to keep the most important action in the frame. But that’s not all. Final Cut fully exploits the system’s multi-core architecture to let us play back not just one or two, but three streams of full-resolution 4K ProRes, all on an A12Z processor. Amazing. So that’s a first look at Universal apps on Apple Silicon.

We’re really excited to see so much great work on native apps. These apps even get more amazing when they’re built to take advantage of the Silicon’s powerful capabilities. Like its incredible CPU and graphics performance, unified memory architecture and the Neural Engine which accelerates advanced machine-learning tasks.
The transition to Apple Siliconis also great for developers who’ve already optimized their apps for other Apple platforms. The shared architecture across our products means that their code will absolutely sing on our new Macs. And there’s even more to the story. We’re doing some really important things to make this transition seamless for our users. Now, while we expect most developers will go native immediately, we wanna make sure that users can run all of their apps on day one, even if some apps haven’t yet been updated.

Now, we’ve been down this road before. When we transitioned from PowerPC to Intel processors, a cornerstone of that transition was Rosetta, a technology that makes it possible to run PowerPC apps on Intel-based Macs. MacOS Big Sur will include a new version of Rosetta, Rosetta 2. Rosetta 2 automatically translates your existing Mac apps, so they work on new Macs with Apple Silicon. And this time Rosetta is even faster, more powerful and more compatible. It translates the apps when you install them, so they can launch immediately and be instantly responsive. And Rosetta 2 can also translate code on the fly when needed, like for web browsers with just-in-time javascript compilers or for Java code. It even handles the most complex Apps and their plug-ins. Rosetta 2 is transparent to users, and the performance is amazing. We’re also introducing new Virtualization technologies in macOS Big Sur. So, for developers who wanna run other environments like Linux or tools like Docker, we have you covered.

When you put all of these technologies together, Universal, Rosetta and Virtualization, you have a system theat can run an amazing diversity of apps. To show you how this all comes together, I’ll hand it over to Andreas Wendler. Thanks, Craig. Let’s take a look at some existing apps running under Rosetta. Rosetta, of course, works great with all sorts of apps you use every day. But for our first demo, I’d like to show you something a bit more challenging. This is Maya, the powerful animation and modeling software running great here on Apple Silicon. I already have a model open that consists of over six million polygons and, as you can see, I can fluidly move around in this scene. So let’s make it more challenging and bring in textures and shaders as well. And still, everything is incredibly fluid. So Rosetta works great, and the performance is simply fantastic. But Rosetta isn’t just for apps. It also works amazingly well with games.

I can even use a game controller. This is Shadow of the Tomb Raider, a high-end AAA game that’s using our Metal APIs. I downloaded it directly from the Mac App Store, so it’s completely unmodified, and it is absolutely beautiful. Let me jump into the water. You can see some of the lighting effects here. And as I follow the path, you can see the game is responsive, it’s smooth, and the best part is, you’re running the 1080p as a translated app and an emulation. So these new Macs, they are fast. You can see some more of the lighting effects here. It’s awesome what Rosetta can do with existing games. Now, as Craig mentioned, many of our users rely on apps from other environments. So let me bring up a Linux VM in Parallels Desktop. You can see the graphical user interface designed for Linux here. But, of course, many developers like to use Linux for hosting servers. So let me dive into the command line and launch in Apache Web Server.
And now I can simply bring up Safari and browse the website of the servers just launched in the Linux VM. Here it is. Now I want to show you one more type of app to run on these new Macs that we haven’t even told you about yet, and that is iPhone and iPad apps. Since they’ve been built to run on the same Apple Silicon that we’re using on our new Macs, they will run natively, completely unmodified, on the new Macs as well. Let me show you a few. This here is one of my favorite games, Monument Valley 2. It’s fun to play here on the new Mac. And if I want to catch up on my guitar lessons, I can use Fender Play.

Or if I want to relax at the end of the day a little bit, I can bring up the Calm app. And that was just a quick look at Rosetta, Virtualization, and support for iPhone and iPad apps, giving users amazing versatility for running apps and other environments with macOS on Apple Silicon. Back to you, Craig. Thanks, Andreas. As you saw, Macs built with Apple Silicon will be able to run iPhone and iPad apps directly. Starting day one, users can download these apps right from the Mac App Store, and most apps will just work with no changes from the developer. With everything, we’re doing, the range of apps that users will be able to run on these new Macs is truly unprecedented. Together, we have all the technologies in place to make this an amazing transition.

The vast majority of Mac apps can be recompiled as Universal in a few days, so users can have fast, native apps. Rosetta 2 runs existing Mac apps, our Virtualization technology makes it easier than ever to bring other environments, like Linux, to the Mac, and Mac users can, for the first time, run iOS and iPad OS apps directly, tapping into the world’s most vital app ecosystem. Now, we know our Mac developers will be eager to get started on this new platform. So to get them going right away, we’re launching a Quick Start Program.

The focus of the QuickStart Program is to enable developers to make their apps Universal and take advantage of all the capabilities of Apple Silicon. Developers will have access to documentation and sample code, forums on developer.apple.com, priority DTS support incidents, and access to labs around the world. This program also includes new Developer Transition Kit hardware so developers can get going even before we ship production systems. The DTK hardware takes the form of a Mac mini, but one with an A12Z SoC inside.

It has desktop specs, including 16 gigabytes of memory, a 512-gig SSD, and a complement of Mac I/O ports. Most significantly, it will include the macOS Big Sur developer beta and Xcode tools. Developers will be able to apply to the program at developer.apple.com today. We will be shipping units outstarting this week so you can get to work. So that’s how macOS Big Suris paving the way for a smooth transition to Apple Silicon. This year, we’re elevating the Macto a whole new level. And it’s an incredible opportunity for developers. I can’t wait to see what you all create, and I can’t wait until we can all be together in person again. And now, back to Tim. Thank you, Craig, and thank you, Johny. It truly is a historic day for the Mac. Our vision for the Machas been always about embracing breakthrough innovation and having the courage to make bold changes.
Every time we’ve done this, the Machas come out stronger and more capable. And I have never been more confident about the future of the Mac than I am today. So, what’s the timeline for this transition? Well, for developers, it begins this week with the valuable information delivered at this conference as well as applying for the QuickStart Program. And for the customers, we expect to ship our first Mac with Apple Silicon by the end of this year, and we expect the transition to take about two years. We plan to continue to support and release new versions of macOS for Intel-based Macs for years to come.

In fact, we have some new Intel-based Macs in the pipeline that we’re really excited about. What a huge leap forward for the Mac and for Apple. Apple Silicon will bring amazing technologies, industry-leading performance, and a common architecture across all of our products. What an incredible day of announcements. As you’ve seen, we haven’t stopped innovating. We pushed all of our platforms forward in some amazing new ways. Our OS releases will be available as developer betas today. And each of them will have a public beta, including watchOS for the very first time, starting next month.

And all of this great software will be available to our customers this fall. We hope you’ve enjoyed this very special keynote and that you’re ready for the big week ahead, with over 100engineering-led video sessions, one-on-one consultations with Apple engineers, and so much more. We can’t wait to start working with all of you and watch you do the best work of your lives. At Apple, we’ve always drawn strength from the diversity of our global community because we truly believe when we all work together, we can change the world for the better. Thanks to you all for joining us. This has been such a big day, and it’s only the beginning of a huge week to come. So let’s have a great WWDC.